45-day satisfaction guarantee. If it doesn't work, return it. No fuss, no questions.

radical ingredient transparency

Every ingredient.
Every reason why.

We think you should know exactly what goes into The All Rounder and why it's there. No fillers, no fluff, no hiding behind "proprietary blends."

shop the all rounder
10
active ingredients
0
fillers or bulking agents
1
scoop. once a day. that's it.
100%
human-grade
Fresh fish , source of omega-3
Fish Oil (Omega-3)
Coat shine, skin health, brain function
skin & coat
Beetroot source of FOS prebiotic fibre
FOS (Prebiotic Fibre)
Feeds good gut bacteria, supports microbiome
gut health
Vitamin E oil
Vitamin E
Antioxidant, immune function, cell protection
vitamins & minerals
Spirulina dried superfood algae
Spirulina
Immune support, antioxidant, detoxification
botanical extracts
Fresh beef liver
Dehydrated Beef Liver
Palatability, B vitamins, iron, zinc
natural compounds
Glucosamine powder
Glucosamine
Cartilage support, joint comfort, mobility
joint support
Marine-sourced chondroitin
Chondroitin Sulphate
Cartilage structure, joint inflammation
joint support
Coconuts source of MCT oil
MCT Oil
Brain function, gut health, clean energy
natural compounds
Fresh blueberries
Blueberry
Antioxidants, cognitive support, cell protection
botanical extracts
Fresh turmeric root
Turmeric
Anti-inflammatory, joint comfort, liver support
botanical extracts

click any ingredient to learn exactly why it's in the formula

We're proud of what's
not in it too.

✓ what you'll find
✓Human-grade ingredients throughout
✓Formulated by canine nutritionists
✓Made in an FSSC-certified UK facility
✓Every ingredient serves a specific purpose
✓Grain-free and hypoallergenic base
✓Full ingredient transparency, always
✗ what you'll never find
✗Artificial preservatives, colours, or flavourings
✗Fillers or bulking agents
✗GMO ingredients
✗Added salt or sugar
✗Proprietary blends that hide dosages
✗Generic bulk formulas repackaged with new branding
The All Rounder — made from scratch
the formulation story

Built from scratch.
Starting with the gut.

Most pet supplement brands buy their formulas off the shelf the same base, repackaged with different branding. We did the opposite. We started with the science, worked with canine nutritionists, and built The All Rounder from the ground up with one goal: to actually make a difference.

Gut health is the foundation because the evidence is clear a healthy microbiome underpins immunity, digestion, coat condition, mood, and more. Every other ingredient in the formula supports and builds on that foundation.

"We're not just another supplement. We're the daily habit your dog's health deserves."
🎓Formulated by
Canine Nutritionists
⭐Human-Grade
Ingredients
🚫No Artificial
Preservatives
🏭Made in the UK
FSSC Certified
🔬Evidence-Led
Formula

Real dogs.
Real results.

From the dog people who tried it, stuck with it, and wouldn't go back.

★★★★★
A genuinely brilliant product and brand! 🐾

"Harley is a mini dachshund girl, and adding the All Rounder to her meals has been a brilliant way to elevate her nutrition. It's incredibly easy to use just sprinkle it on and you're done. The benefits have been noticeable, from her overall energy to the peace of mind of knowing she's getting such a wide range of high-quality nutrients."

Harley the dachshund
P Tavares verified
trustpilot · december 2025
★★★★★
I wish I'd found this earlier in her life.

"Having tried this on my own pet Kiki who lived with us for 15 years, I wish I had this product earlier on. The changes in how healthy her coat looked, her vibrant eyes, loving her meals after every serving I can honestly say this is a wonderful product, effective in helping your dog's metabolism and health."

DJ
D Jos
trustpilot · september 2025
★★★★★
A great all-round helper.

"Ordered this for my boxer as I know he's likely to have health issues as he gets older. I thought I might need to sneak it in with other foods but he absolutely loves it. We've used it for nearly 3 months and his coat is looking fuller and more shiny he also has lots of energy!"

CR
Chloe Rousseau verified
trustpilot · september 2025
★★★★★
Brilliant product!

"This is the 3rd time I've bought a Dog Person supplement for my pooch. It's made such a difference and now couldn't be without it."

CT
CT verified
trustpilot · february 2026
★★★★★
Both dogs more energy and happier.

"Both dogs more energy and happier. Simple as that you can see the difference."

AH
Allen Hollis verified
trustpilot · september 2025
★★★★★
Quick communication and transparency.

"Really satisfied with my experience quick communication, transparency with your order, and it delivers on time. Highly recommend!"

JJ
Jack Joseph
trustpilot · september 2025

Good questions.
Honest answers.

Why is gut health the foundation of The All Rounder?+
The gut is often called the "second brain" and for good reason. Research consistently shows that the gut microbiome influences immunity, digestion, mood, skin health, and even cognitive function. By starting with a healthy gut via FOS prebiotic fibre, every other ingredient in the formula becomes more bioavailable and effective. We didn't choose gut health as a trend we chose it because the science is compelling.
Are these ingredients safe for all breeds and life stages?+
The All Rounder is formulated for adult dogs of all breeds and sizes. For puppies under 12 months, pregnant or nursing dogs, or dogs with specific diagnosed health conditions, we recommend speaking with your vet before starting as you would with any dietary change. All ingredients are human-grade and sourced from certified suppliers.
How long before I notice a difference in my dog?+
Most owners notice digestive changes within 2–3 weeks. Coat improvements typically become visible around week 4–6. Joint and mobility benefits, particularly in older dogs, often take 6–8 weeks. This is why we offer a 45-day money-back guarantee we want you to have enough time to see real results before deciding.
Why don't you use a proprietary blend?+
Proprietary blends are often used to hide the fact that key ingredients are present in doses too small to be effective. We list every ingredient and its purpose because you have the right to know exactly what you're giving your dog and why. Transparency isn't a marketing tactic for us it's a baseline standard.
Why is omega-3 included as fish oil specifically?+
Dogs lack the enzyme needed to efficiently convert plant-based ALA into the EPA and DHA forms of omega-3 that actually provide health benefits. Fish oil delivers EPA and DHA directly meaning your dog gets the full benefit, not a fraction of it.
Can I use The All Rounder alongside my dog's regular food?+
Yes that's exactly how it's designed to be used. One scoop, once a day, sprinkled over whatever they're already eating (kibble, raw, cooked). No need to change their diet. For dry kibble, add a small splash of water and mix through.

Ready to start the daily habit?

Ten evidence-backed ingredients. One daily scoop. A 45-day guarantee that removes every reason not to try it.

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