No shortcuts.
No compromise.
We think you deserve to know exactly how your dog's supplement is made, where it comes from, and why every ingredient is in there. Here's the full picture.
shop the all rounderFacility
Food Safety
Approved
Audited
Federation
Made in the UK.
Audited by everyone.
Built by nutritionists,
not marketers.
The All Rounder was formulated by canine nutritionists. Every ingredient was chosen for a specific purpose, at a dose informed by published research in dogs.
We don't use proprietary blends (which hide how much of each ingredient you're actually getting). We don't pad the formula with fillers or bulking agents. And we don't include ingredients just because they're trending on social media.
That's the kind of decision we'll always tell you about. Transparency isn't a marketing tactic for us, it's the whole point.
Peer-reviewed.
Published. In dogs.
We hold studies for every key active ingredient. These aren't opinion pieces or blog posts, they're published research from journals you can look up yourself.
Spirulina, Immune Function & Gut Health
Approximately 1g of spirulina was shown to enhance immune response and gut health in dogs.
view study (papadimitriou et al., 2021) →Turmeric (Curcumin), Antioxidant Support
Fortification with curcumin improved health outcomes in dogs, with antioxidant benefit demonstrated.
view study (2020, j. animal feed science) →Glucosamine & Chondroitin, Joint Health
A combination of glucosamine HCL and chondroitin sulphate proved significantly beneficial for joint comfort and mobility in dogs.
view study (meeson et al., 2022) →FOS (Prebiotic), Digestive & Immune Health
Short-chain fructooligosaccharides identified as among the most effective prebiotics for the canine gut. 1g FOS shown to support colonic health and immune status.
view review (italian j. animal science, 2014) →We're happy to share the full reference list with anyone who asks. If you're the kind of person who reads ingredient labels and Googles what's in your dog's food, we made this product for you.
Who manufactures The All Rounder?+
The All Rounder is manufactured in the UK by our dedicated manufacturing partner. Their facility holds GMP certification, ISO 22000 food safety management, and is approved by the FSA. They're also audited by the MHRA (Medicines & Healthcare products Regulatory Agency), the FDA, and Trading Standards.
Is The All Rounder backed by research?+
Yes. Every key ingredient was chosen based on peer-reviewed research in dogs, not trends, not opinion. Our spirulina, glucosamine, chondroitin, FOS prebiotic, and turmeric all have published studies supporting their use in canine nutrition. We keep the full reference list on file and are happy to share it, just ask.
What does "formulated by canine nutritionists" mean?+
It means the formula was designed by qualified professionals who specialise in canine nutrition, not by a marketing team picking trendy ingredients. The nutritionists selected each ingredient, determined the dose based on published research, and balanced the formula to work as a complete daily supplement.
Why "formulated by canine nutritionists" and not "vet-approved"?+
Veterinary science covers an enormous range, surgery, diagnostics, pharmacology, emergency care, and nutrition is a specialism within that. Most vets receive relatively limited training in nutrition during their degree, which is why canine nutritionists exist as dedicated specialists. Our formula was designed by professionals whose entire focus is what goes into a dog's diet and why, informed by peer-reviewed research. We absolutely value veterinary expertise and always recommend consulting your vet about your dog's health, but when it comes to formulating a daily supplement, a canine nutritionist is exactly the right person for the job.
What certifications does your manufacturer hold?+
GMP (Good Manufacturing Practice), ISO 22000 (food safety management), FSA approval, MHRA audited, FDA audited, Trading Standards audited, and Organic Food Federation accredited. Every batch is also independently tested by a third party before release.
Can I see the studies you reference?+
Absolutely. The studies are linked above on this page, and we're always happy to share the full reference list. Just drop us a message via the contact page or DM us on Instagram. We believe transparency builds trust, and we'd rather show you the evidence than ask you to take our word for it.
Ready to see the ingredients?
Every ingredient explained. What it is, why it's there, and what the science says.
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